Multi-country Marketing Campaigns: From Right Approach to Right Results - Virtual
This event is over.
Seats are limited and confirmation of attendance will be required in advance of the session.
Developing multi-country marketing campaigns is a sort of three-dimensional chess game across markets, cultures, and languages. Getting it right can lead to brand adoption and drive customer lifetime value; but missteps can derail a campaign and cost you market share.
By learning what has worked and not worked for global brands, you can adopt, adapt, or invent the best ideas and approaches for your brand – from getting the right team chemistry, to getting the right insights, to localizing global brands in the right way.
Led by a marketing veteran with 30 years’ experience delivering global campaigns across Asia, the Middle East, Latin America, North America, and Europe, this workshop will teach you the building blocks for successful international or regional multi-country marketing campaigns.
This virtual half day workshop is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.
Target Audience
This workshop is best suited to marketing teams or individuals that need to create global or regional multi-country campaigns.
Download the full benefits here
- Welcome and Setting the Stage (10min)
- Right Teams & Approach to Connect with Your Target (35min)
- Break (5min)
- Making Your Brand Relevant to Local Consumers (50min)
- Break (10min)
- Using Great Insights (20min)
- Using the Adopt, Adapt or Invent Principle (45min)
- Summary (5min)
Instructors
Jonathan Holburt
Jonathan was an agency business director with Asia-Pacific responsibilities for clients as diverse as Procter & Gamble, McDonald’s, Kraft, Pepsi, Campbell’s, AT&T, Mead Johnson, Nokia, Hewlett-Packard, and United Airlines. A winner of two Effies for Nokia Asia regional activation, he worked at Saatchi & Saatchi, Young & Rubicam, DDB and Bates and lived in Singapore, Hong Kong, Bangkok, Tokyo, Saigon, New York and Los Angeles.
He has published in the Wall Street Journal, Asian Wall Street Journal, Far Eastern Economic Review, South China Morning Post, Straits Times, Enterprise Innovation, Telecom Asia and Advertising Age and been interviewed on CNN, BBC, Asian Business News and The Advertising Show. Advertising Age described him as an “Asian branding expert.” Jonathan’s novel, “Shadow Emperor” was “optioned” for the movies. He’s a Magna Cum Laude graduate from UCLA.
Currently, he has advisory roles at two start-ups: medical device company AAT research and web-filtering company Rawstream.